Cookie Policy

YOUR COOKIE DATA AND OTHER TRACKING TECHNOLOGIES

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device. You can find more information about cookies at:

www.allaboutcookies.org and www.youronlinechoices.eu

Cookies do many different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that the advertisements and other content you see online are more relevant to you and your interests. They can be set by the website that you are visiting (known as first party cookies) or by another entity, such as an advertising network (known as third party cookies).

Cookies are perfectly safe to be stored on your computer and almost all web browsers have cookie storing enabled as default. However, all browsers have the option of disabling cookies being stored on your computer if you wish to do this.

Please be aware that disabling cookies on your browser will reduce functionality across many websites. Learn about how to change the cookie settings for your browser on our Cookie Control page.

Recent legislation from the European Union has meant that websites must provide clear information about their use of cookies to their customers, something we at Silverberry Ltd. fully support. We want to ensure that you, as our valued customer, are fully aware of the use of cookies on our website, and we are proud of our reputation as a transparent and honest company that you can trust.

The cookies used on this website have been categorised on the basis of the four categories found in the ICC UK Cookie guide. A list of all the cookies used on this website by category is set out below. Within the four categories, cookies can either be session or persistent. Session cookies are temporary and once you close the browser window they are deleted from your device. Persistent cookies remain on your device for a longer period and are used by the website to recognise your device when you return.

WHAT OTHER TRACKING TECHNOLOGY DO SILVERBERRY LTD. USE?

We may also use web beacons (including conversion pixels) or other technologies for similar purposes and we may include these on our sites, in marketing e-mail messages or our newsletters to determine whether messages have been opened and links clicked on. Web beacons do not place information on your device, but may work in conjunction with cookies to monitor website activity and the information on cookies below also applies to web beacons and similar technologies.

WHAT IF I DON’T WANT COOKIES?

Cookies should be enabled by default on your browser, so if you have not changed your settings you should expect to be accepting cookies from websites you visit. By using our website, you agree that we can place cookies and other similar technologies on your device, as explained below. If you want to remove existing cookies from your device you can do this using your browser options. If you want to block future cookies being placed on your device you can change your browser settings to do this. For more information on managing cookies see www.allaboutcookies.org/manage-cookies

Please bear in mind that deleting and blocking cookies will have an impact on your user experience, as parts of the website may no longer work. Unless you have adjusted your browser settings to block cookies, our system will issue cookies as soon as you visit our website or click a link in a targeted email we have sent you, even if you have previously deleted our cookies.

You cannot remove or block web beacons or personalised URLs, as they form part of the content of web pages and emails rather than placing information on your device. But, as they work in conjunction with cookies, turning off cookies will also prevent any web beacons from tracking your user activity on our site. The web beacon will still account for an anonymous visit, but your unique information will not be recorded.

WHAT TYPES OF COOKIES ARE THERE AND WHICH ONES DOES THIS WEBSITE USE?

Strictly necessary cookies – These cookies are essential to enable you to move around the site and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for cannot be provided. Other websites use strictly necessary cookies to do things like provide users with services such as shopping baskets or e-billing.

We categorise the following cookies as strictly necessary:

1. Registered Visitor Cookie - A unique identifier given to each registered user, used to recognise them through their visit and when they return to the website. (see also Functionality cookies below).
2. Performance cookies – These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is anonymous and is only used to improve how a website works.

We categorise the following as performance cookies:

1. Referrer URL (internal page) - Used to store the URL of the previous page visited. Allows us to track how visitors navigate through our website.

2. Referrer URL (external page), including if you click on links on Silverberry Ltd. social media pages). Used to store the URL which refers a visitor to our website so we may understand what URLs are referring visitors to our website.

3. URL history - Used to store the page visited by a user before that user submits a form. Also, used to display recently viewed articles to each visitor.

4. Unregistered Visitor Cookie – A unique identifier given to each visitor to allow analysis on how unregistered visitors use our website.

4. Session management cookies - These cookies allow us to follow the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close their browser window. Our session management cookies are created temporarily. Once you close your browser, our session management cookies are deleted.

Functionality cookies – We currently do not use Functionality Cookies on the Silverberry Ltd..uk.com website.

On other websites, these cookies allow a website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local information or news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, font and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. These cookies cannot track your browsing activity on other websites. They don’t gather any information about you that could be used for advertising or remembering where you’ve been on the internet outside our website.

Targeting cookies – We currently do not use Targeting Cookies on the Silverberry Ltd..uk.com website. Other websites use these cookies to: deliver advertisements that are targeted to be relevant to you; limit the number of times you see an advertisement; help measure the effectiveness of the advertising campaign; and understand people’s behaviour after they view an ad. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations, such as advertisers. Quite often they will be linked to website functionality provided by the other organisation.

At Silverberry Ltd. we do not have third party advertising on our website but these cookies may be used on third party websites and third parties may use them on our website as follows:

1. Third party social media websites may log information about you, for example if you click an “Add This” or “Like” button for a social media website while on our website. We do not control such websites or their activities. You may be able to find information about social media websites on the websites themselves. We recommend you read the terms of use and privacy policy of such websites before using them.

2. If you click on a Silverberry Ltd. advertisement on a non-Silverberry Ltd. website, a cookie may be used to log which website you are on, to ensure our advertisements are served effectively and to measure whether our advertisements are viewed.

3. We may place third party widgets on our website to enable users to share content from our website with others through social media websites, such as LinkedIn and Twitter. If you choose to share via these networks, you may have cookies from these networks stored on your computer. These cookies are not something we control and are sent to you by the 3rd party site you share through – please check the relevant network’s policy on privacy and cookies for further information.

4. We may use reputable third parties to gather and provide us with information about our website and advertising audiences and to deliver targeted advertisements on third party sites. These third parties only use anonymous identifiers and have no way of associating these identifiers with identifiable users.

Use of cookies for marketing and analytics – We may use information collected from our cookies to identify user behaviour and to serve content and offers based on your profile, and for the other purposes described below.

Some of the cookies we use don't collect information that identifies a visitor. For example:

- Performance cookies (see above)

- Targeting cookies (see above) where you are not a registered user

In other cases we can associate cookie information (including information from cookies placed via our advertisements on third party sites) with an identifiable individual. For example:

- If a user is a registered user (see Registered Visitor Cookie above)

- If we send you a targeted email, which includes web beacons, cookies or similar technologies we will know whether you open, read, or delete the message.

- When you click a link in a marketing e-mail you receive from Silverberry Ltd., we will also use a cookie to log what pages you view and what content you download from our websites, even if you are not registered at or signed into our site.

Non-cookie tracking technologies – Silverberry Ltd. may also employ technologies that perform similar functions to cookies, but that may not respond to browser settings intended for use with cookies. These include personalised URLs (PURLs), web beacons, and other similar technologies.